Twitter has revealed some more details about its advertising plan. You can read the full story at the Wall Street Journal’s “All Things Digital” blog.

Twitter says that there are still lots of details to work out. But at a quick glance it looks a lot like Google’s ad plan. Ads show up in searches. (Only searches, not a user’s main Twitter feed.) Search for “laptop,” and you might see a Dell ad, to use WSJ’s example.

So how does this advertising model affect brands that are active in the new media arena? Right now I think there’s a pro and a con to this system. Read the rest of this entry »

The Winter 2010 Knoxville Social Media Summit on Feb. 24 was a great event presented by the Knoxville Social Media Association and sponsored by the Knoxville News Sentinel and Metro Pulse that included a packed room at the S&W Grand, great insight from the panelists and some serious brainpower.

Three panels dealt with social media and issues in health care, journalism and business. Comments from attendees can be seen on Twitter by searching for #knoxsummit. Read the rest of this entry »

Traditional media outlets are tried, true and trusted by the public as sources for important information. Working with reporters should be a key part of any healthy public relations campaign. Another key part of a well-planned pubic relations initiative is your online presence. This includes your Web site and also new media tools like blogs, Facebook and Twitter. Working together, these are very effective communication tools to help you deliver your messages to your audience. Read the rest of this entry »

Apple released the iPad and the debate instantly began to rage. Does it have enough features? Is it powerful enough? Is the screen too large or too small? Is this a game-changer?

My vision of the iPad legacy is not as a game-changer, but certainly a catalyst. Here’s why: Read the rest of this entry »

To be fair I have to disclose I’ve been using Twitter since the summer of 2007 and Foursquare for about two weeks. Is it fair to compare the two? Well, sure it is. Read the rest of this entry »

Moxley Carmichael creative director Charley Sexton and I attended the SocialFresh Nashville conference on Jan. 11, 2010. The group of 270 attendees was friendly and fun to be around. The speakers were insightful and — more importantly — experienced. Big thanks to the Social Media Club of Nashville for volunteer staffing. You guys were helpful and on top of everything, even finding my missing nametag. And of course thanks to Jason Keath (Twitter, web) for being the big brain behind SocialFresh. Read the rest of this entry »

2009 was a huge year for new media. How huge? Take a look at these statistics from the end of the year: Read the rest of this entry »

Several of us at Moxley Carmichael decided to make some predictions for 2010.  These are random at best and a bit eccentric.  In other words, there’s something  for everyone!

Tami Hartmann, Writer

Skype me

I sat down in my kitchen in Knoxville this morning and spoke to my son face-to-face – as he was in Prague. Skype has been a wonderful communication tool while he has been studying abroad this semester. A fabulously inexpensive (free, actually) way to keep in personal contact with one another. I predict that this technology will become an important feature on mobile devices, keeping families close in years to come. Read the rest of this entry »

Several of us at Moxley Carmichael decided to make some predictions for 2010.  These are random at best and a bit eccentric.  In other words, there’s something  for everyone!

Bob Wilson, Director of New Media - bio

Facebook ads

Facebook advertising will become one of the top outreach tools for small business. Why? Local targeting that’s cost-effective. The most creative at catching eyeballs and delivering ads in context are the winners. Read the rest of this entry »

Several of us at Moxley Carmichael decided to make some predictions for 2010.  These are random at best and a bit eccentric.  In other words, there’s something  for everyone!

Lauren Christ, Account Executive - bio

Smartphones

Smartphone popularity increases. Many professionals can’t imagine surviving without constant connection to e-mail, calendar entries and contacts, but just a mere 17 percent of Americans currently use smartphones. As data plans become more affordable, network speeds become faster and a greater variety of devices are made available, more Americans such as stay-at-home moms and college students will upgrade to smartphones. Read the rest of this entry »