Public Relations
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New Media • Marketing
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It’s time to learn more about Knoxville’s Facebook users. I did some digging to find out details on our population, relationships, sports, education and a few other unique facts that you’ll find interesting.
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It’s been an interesting year for Google. Back in May they stopped selling the Nexus One phone directly, effectively ending their attempt to takeover the mobile phone business. Now after much hype on how Wave would change the world as we knew it, Google shuttered the service. Even with several people all about it like Chris Brogan (ChrisBrogan.com) and Gina Trapani (Lifehacker.com) it couldn’t get enough lift to fly. What happened? Read the rest of this entry »
Friends, fans and subscribers - ultimately they are all people who follow your social media activity. They might follow you because they like what you share, or how you share it, or perhaps your company or product is of interest to them. Followers can be as far ranging as a customer, competitor or partner. This is particularly interesting since LinkedIn just added the ability to follow a company as part of its network. So as a job hunter you could follow companies you’d like to work for, or companies you admire or in my case, clients. Read the rest of this entry »
A while back a few of us gathered after work to enjoy a few drinks, some pizza and to tune in to The Influencer Project: The Shortest Marketing Conference Ever. This conference boasted some of the top, online marketing minds in the country. Sixty big brains all sharing a keynote message – in one hour. Each speaker was allowed sixty seconds to boil down one of their keynote presentations and share with listeners tips about how to influence an online community.
The webinar was presented by Thoughtlead and sponsored by Hubspot with a whole gang of partners. A full audio download and transcript of the webinar is available here. I thought I would pull some of the real gems from the presentation and share them here. Read the rest of this entry »
Image by Drew Olanoff via Flickr
Texting. The mobile phone innovation that many of us have grown to love is not just an easy way to connect with friends, it’s also a hidden pocket for business growth.
On June 22 I had the honor of being part of a panel discussion at The Crown and Goose on how location-based services (LBS) specifically Foursquare, are being used and what future trends we can expect.
UPDATED: WBIR covered local use of FlutterToday and Groupon and included my thoughts. Video is below the jump.
Buying in bulk for cost savings isn’t exactly the cutting edge on getting a great deal, Sam’s Club members have done it for decades. But what about leveraging technology to create a group of customers for bulk savings? That’s new and the two national powerhouse sales sites, Groupon and Living Social have set their sights on Knoxville.
I have three words for any business that has been scratching their heads about using Foursquare:
Asked and answered.
Foursquare has released Foursquare for Business and your indecision is over.
Facebook sticker on the door of Trio Cafe
Awareness. It’s what most businesses want more of and ultimately a very important part of long-term success. Traditionally organizations have earned awareness through word-of-mouth referrals or TV and print advertising. In recent years the game has changed, and we’ve seen businesses small and large move to online advertising as a tool for building awareness.
I’m Gavin Baker and I’ve recently joined Moxley Carmichael as director of digital media. I was previously with Ruby Tuesday Inc. at the corporate headquarters as part of the interactive marketing team, focused on using social and emerging media to connect with customers. While I’ve been in Knoxville for a few years, I’m originally from St. Louis, Mo., and spent my college years in Pennsylvania. Read the rest of this entry »
