Twitter has revealed some more details about its advertising plan. You can read the full story at the Wall Street Journal’s “All Things Digital” blog.

Twitter says that there are still lots of details to work out. But at a quick glance it looks a lot like Google’s ad plan. Ads show up in searches. (Only searches, not a user’s main Twitter feed.) Search for “laptop,” and you might see a Dell ad, to use WSJ’s example.

So how does this advertising model affect brands that are active in the new media arena? Right now I think there’s a pro and a con to this system. Read the rest of this entry »

The Winter 2010 Knoxville Social Media Summit on Feb. 24 was a great event presented by the Knoxville Social Media Association and sponsored by the Knoxville News Sentinel and Metro Pulse that included a packed room at the S&W Grand, great insight from the panelists and some serious brainpower.

Three panels dealt with social media and issues in health care, journalism and business. Comments from attendees can be seen on Twitter by searching for #knoxsummit. Read the rest of this entry »

Traditional media outlets are tried, true and trusted by the public as sources for important information. Working with reporters should be a key part of any healthy public relations campaign. Another key part of a well-planned pubic relations initiative is your online presence. This includes your Web site and also new media tools like blogs, Facebook and Twitter. Working together, these are very effective communication tools to help you deliver your messages to your audience. Read the rest of this entry »