The Winter 2010 Knoxville Social Media Summit on Feb. 24 was a great event presented by the Knoxville Social Media Association and sponsored by the Knoxville News Sentinel and Metro Pulse that included a packed room at the S&W Grand, great insight from the panelists and some serious brainpower.

Three panels dealt with social media and issues in health care, journalism and business. Comments from attendees can be seen on Twitter by searching for #knoxsummit.

The afternoon was filled with great comments from experts in their fields.  Here are a few:

Posting online is global, discoverable and permanent. I tell my clients and my kids that! –Amy Howell, Howell Marketing Strategies LLC (@howellmarketing)

Your social media folks need to be tech savvy AND corporate savvy. –Howell

Be careful who is in charge of social media…..protect the brand. –Howell

Not everyone will love your brand, but that makes you more authentic in the social media space. –Lynne Farmer, Bush Brothers

When moderating comments on our social media spaces we keep in mind that this is their space, not ours. –Lynsay Caylor, Pilot Travel Centers LLC (@lynsaycaylor)

Monitor the vernacular your customers talk in. Not the way you talk about your products. –Robin Hawn, PetSafe

Everyone at AC Entertainment is expected to participate in social media. Finance person to owner. –Fiona McAnally, AC Entertainment (@AC_Ent)

Have a filter. Don’t use social media to complain about your work, because the company may be monitoring. –McAnally

Our customers are social. Ignoring them would be rude. –Hawn

Reporting hard news is the killer app for newspapers. –Glenn Reynolds, Instapundit.com (@instapundit)

The best people to report a situation are the people already there. –Reynolds

I don’t want to see any media go away. Competition breeds excellence. Journalism can get better with print, radio, TV, and now social media. –Dave Foulk, WNOX-FM 100.3 (@foulknews)

Social media rewards authenticity. The more anonymous you are, the less you get out of it. –Rusty Coats, E.W. Scripps

Most news organizations monitor Twitter to catch the first instance of a new lead. –Coats

Twitter not a distribution tool but a great reporting tool. –Coats

When people are walking around with a media hand-cannon [holds up his smart phone], they have the potential to break news at any time. A fundamental journalism course should be added to our education programs. –Coats

We cannot suggest reporters not have some internal bias, but we can expect them to be fair. –Foulk

I covered the Spanish-American War. –Foulk

Most news is inuendo and out the other. Journalists must adapt as tech changes. –Foulk

Live tweeting from the operating room will happen sooner than later. –Barry Wallace, Covenant Health (@lasthome)

Online medical records will be available to docs on their mobile devices. –Jennie Campbell, Summit Medical Group

Do you remember a great comment that’s not listed here?  Please add yours in the comments below.

And if your company is interested in getting into new media, contact us.  We can help you see the possibilities.