Twitter has revealed some more details about its advertising plan. You can read the full story at the Wall Street Journal’s “All Things Digital” blog.

Twitter says that there are still lots of details to work out. But at a quick glance it looks a lot like Google’s ad plan. Ads show up in searches. (Only searches, not a user’s main Twitter feed.) Search for “laptop,” and you might see a Dell ad, to use WSJ’s example.

So how does this advertising model affect brands that are active in the new media arena? Right now I think there’s a pro and a con to this system.

Pro: Ability to advertise on Twitter. Duh. Huge pro. Pilot Travel Centers can now place coffee ads to appear when someone searches “coffee.” Great.

Con: Monitoring. When Lynsay Caylor (@lynsaycaylor), Pilot’s social media manager, uses search results to monitor Twitter traffic on coffee, she might see ads in her feed. This could seriously clutter some folks’ monitoring feeds.

The API will deliver ads, so third-party applications, like HootSuite, will have access to the ads but can choose not to show them. The ones that do show them will share revenue. Depending on the share percentage, we could begin to see ads on third party sites. Hopefully this will all get worked out in the finer details of Twitter’s advertising plan. As a firm who helps monitor and strategize in the new media realm, Moxley Carmichael hopes so and will continue to follow developments. One of the hottest topics in new media is finding ways to monetize the most popular sites on the Web, and there will be a lot to follow.

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