A while back a few of us gathered after work to enjoy a few drinks, some pizza and to tune in to The Influencer Project: The Shortest Marketing Conference Ever. This conference boasted some of the top, online marketing minds in the country. Sixty big brains all sharing a keynote message – in one hour. Each speaker was allowed sixty seconds to boil down one of their keynote presentations and share with listeners tips about how to influence an online community.

The webinar was presented by Thoughtlead and sponsored by Hubspot with a whole gang of partners. A full audio download and transcript of the webinar is available here. I thought I would pull some of the real gems from the presentation and share them here.

My favorite of the bunch is Jason Falls’ message. It’s simple, but really says it all: Share good stuff. He said a lot more but his main message can be summarized in those three words. Social media interaction is all about sharing. And we want to see good stuff and pass it along.

After you read through these snippits take a minute and let us know if you agree with what you’ve read. How does this match up with the way you interact with your online community and are you going to try to do anything differently?

“Online video is probably the fastest way to get your message out there, to increase visibility, and to get clients and customers online. Get a good camera, make sure your lighting is good and you have an external microphone. Come up with some great content—it can be two to three minutes, it does not have to be a lot. Create content around your area of expertise and then distribute, distribute with gusto!”
Shama Kabani, author of The Zen of Social Media Marketing

“Share good stuff.”
Jason Falls, Social Media Explorer

“Share who you are and what you stand for with the world. Your hopes, your dreams, your life. Then like magic, you’re going to start drawing kindred spirits and like minds towards you.”
Robbin Phillips, Brains On Fire

“Get on Facebook, set up a fan page, make a welcome tab with a video on it, and come up with engaging content, like ask a poll question, or link to interesting articles that are not related to you.”
Michael Stelzner, SocialMediaExaminer.com

“Content is King. You can’t have influence, no matter how well you play Twitter, no matter how much you know how to use Facebook, no matter how up to date you are, whether it’s Formspring or Quora, I don’t care what it is—if you don’t know what you’re talking about, you will lose. Content is always king.”
Gary Vaynerchuk, Wine Library TV and VaynerMedia.com

“Master one niche, become the owner of that niche, promote a lot of good content and start using webinar marketing to get your message out there and promote your personal brand.”
Lewis Howes, LewisHowes.com

“Social media has created new ways of utilizing proven tactics even more effectively. But to gain proficiency in this new media, you’ll need a practical methodology—a social marketing roadmap for developing your integration strategy.”
Sergio Balegno, Marketing Sherpa

“Think about the authenticity of your voice and the consistency of your voice across your entire online and offline presence, making sure that the story that you tell has a deep connection to why you do it, and a consistency in terms of the message that you’re telling, no matter what platform you’re on.”
Cathy Brooks, Other Than That

“My one piece of advice for internet and marketing folks would simply be to think about social media not as its own strategy, but a strategy to enhance your existing marketing and business goals. Strictly looking at social media as an island unto itself, I think will take you down a path of which will lead to little return.”
Aaron Kahlow, OnlineMarketingConnect.com

“Online influence is a slow burn, and it’s not something that you can really manufacture. It’s something that’s really organically grown by having quality one-on-one conversations with people over time.”
Amber Naslund, Radian6

“Figure out or distill what it is that you feel you bring to the table in terms of value and expertise. And identify the influential individuals that already in place, at varying levels, from the A list to the C list, and figure out how it is that you can connect with them, and how you can connect your insights to them directly.”
Brian Solis, BrianSolis.com