So the boardroom still isn’t sold on the importance of social media in your overall marketing strategy? Below are some eye-opening, social media stats to reinforce social media’s rising prominence as a key component of any communication or marketing campaign. Read the rest of this entry »

Earlier this week I wrote a guest post for the Social Fresh blog titled, “3 Simple Ways You’re Maximizing Mobile” which has some tips for maximizing mobile marketing. Below is an excerpt from the post.   Read the rest of this entry »

This past weekend I traveled through the beautiful fall foliage to historic Rugby, TN for the East Tennessee Preservation Conference.  I was a panelist for a session titled “Using Social Media Effectively” - along with Tim Knight, Chyna Brackeen and moderator Becky Hancock, Assistant Director of Knox Heritage.  We were able to cover the basics of social media and give actionable tips so that the non-profits and restoration projects represented by the attendees can use social media to create and raise awareness for their great causes.

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