Measurement matters. Recently at the Knoxville Chamber Bright Ideas seminar on blogging my friend and real estate agent Suzy Trotta was sharing about her Knoxville real estate blog AllAroundKTown (an incredible resource). Suzy shared an important take-away, how she measures the success of her blog. Many bloggers will watch the number of page views or how many unique visitors they have — she measures it in closings. Yes, how many closings come from her blog. Let’s talk about three ways to find your golden metric. Read the rest of this entry »