At Moxley Carmichael, we focus a lot on social media usage on the local level. We develop strategies to help local companies (even the ones with a national footprint) find their niche presence on social platforms. And we coach them on how to operate as a helpful member of their digital communities. The tool shed is full of social media outlets, and we help determine and set up the right fit for the desired result – connecting to their customers. Read the rest of this entry »

QR codes have quickly become the topic of more and more questions I get each week.  The curiosity with and interest in these strange graphics has mushroomed and I’m not the only one to notice.  As I mentioned in my previous post on QR codes, they have a number of great uses on brochures, print ads, and signage.

QR codes can be incredibly helpful to the person scanning.  One of my favorite examples is a print ad in a magazine where the QR code took you to a mobile friendly website that had an explanatory video and more details on the product.  Use of the code extended the reach of the ad by providing me additional targeted information about the product. Read the rest of this entry »