You use social media for your business, and all the experts tell you that you must have authentic and real-time conversations, right? In a perfect world, everything would be real-time, however, you’ve got a business to run, meetings to attend and other things to do than frequently update your social media networks.

You may have even asked yourself, “how do these people post all the time?” Here’s the secret about how some of the most prolific bloggers and brands keep up that posting schedule. They pre-write and schedule their posts and updates. It’s actually quite simple to do and there are a number of tools out there that can help you schedule your Facebook updates or Tweets hours, days or even weeks in advance. Read the rest of this entry »

Last week I spoke to a joint event for the University of Tennessee chapter of the Public Relations Student Society of America (PRSSA) and Ad Club, titled “What’s so great about LinkedIn???,” and I thought I’d post some of what I shared with them here on the blog.

First, LinkedIn is incredibly important for job seekers. Your profile is your chance to tell your story about what you do, where you’ve been and who you know — all important factors to landing your next job or client. If you don’t have a profile yet, start with this post I’ve written about tips on creating a great LinkedIn profile. When your profile is ready, it’s time to look at how to get the most out of LinkedIn. Read the rest of this entry »