Posted by Gavin Baker | Under Business, Social Media
Friday Jun 3, 2011
LinkedIn is a social network for professionals with over 100 million accounts. If you’ve ever written a resume, then creating a profile on the site will be very easy and familiar. In fact, your LinkedIn profile is your resume…online. It’s important because you only get one chance at a first impression, and online that first impression is often a search result after someone Googles your name. More often than not, your LinkedIn profile will be one of the first links Google shows, and you want your profile to represent you and your company the best it can. Here are three essential best practices to bolster your profile on LinkedIn. Read the rest of this entry »
Posted by Bob Wilson | Under Business, Facebook, Internet, Social Media, Tools, Twitter
Monday Nov 15, 2010
RockMelt is the name of a brand new web browser in beta that hit the scene late last week. Let me start by saying if you don’t have a Facebook account, or you do but it’s dusty from neglect, RockMelt is NOT for you. RockMelt makes Facebook the center of its universe. The more you’re into Facebook, the more you’ll like this new upstart browser. It will also do Twitter, but that’s not as reliable as the Facebook piece as you’ll see.
My overall opinion is it’s not ready to unseat Firefox or Chrome, but it’s a strong competitor if the majority of your time is spent on Facebook. Read the rest of this entry »
Posted by Charley Sexton | Under Business, Facebook, Internet, Media, Social Media, Twitter, marketing
Friday Oct 29, 2010
So the boardroom still isn’t sold on the importance of social media in your overall marketing strategy? Below are some eye-opening, social media stats to reinforce social media’s rising prominence as a key component of any communication or marketing campaign. Read the rest of this entry »
Posted by Charley Sexton | Under Business, New Media, Social Media, marketing
Wednesday Jul 21, 2010
A while back a few of us gathered after work to enjoy a few drinks, some pizza and to tune in to The Influencer Project: The Shortest Marketing Conference Ever. This conference boasted some of the top, online marketing minds in the country. Sixty big brains all sharing a keynote message – in one hour. Each speaker was allowed sixty seconds to boil down one of their keynote presentations and share with listeners tips about how to influence an online community.
The webinar was presented by Thoughtlead and sponsored by Hubspot with a whole gang of partners. A full audio download and transcript of the webinar is available here. I thought I would pull some of the real gems from the presentation and share them here. Read the rest of this entry »
Posted by Bob Wilson | Under Business, Mobile, New Media, marketing
Friday Jul 2, 2010
On June 22 I had the honor of being part of a panel discussion at The Crown and Goose on how location-based services (LBS) specifically Foursquare, are being used and what future trends we can expect.
Read the rest of this entry »
Posted by Bob Wilson | Under Business, Mobile, New Media, Social Media, Tools
Friday Jun 11, 2010
I have three words for any business that has been scratching their heads about using Foursquare:
Asked and answered.
Foursquare has released Foursquare for Business and your indecision is over.
Read the rest of this entry »
Posted by Bob Wilson | Under Business, Internet, Mobile, New Media, Twitter
Thursday Apr 15, 2010
Will we mark Friday, April 9, 2010, as the day Twitter’s downfall began? Read the rest of this entry »
Posted by Charley Sexton | Under Business, Internet, New Media, Tools, Twitter
Friday Feb 26, 2010
Twitter has revealed some more details about its advertising plan. You can read the full story at the Wall Street Journal’s “All Things Digital” blog.
Twitter says that there are still lots of details to work out. But at a quick glance it looks a lot like Google’s ad plan. Ads show up in searches. (Only searches, not a user’s main Twitter feed.) Search for “laptop,” and you might see a Dell ad, to use WSJ’s example.
So how does this advertising model affect brands that are active in the new media arena? Right now I think there’s a pro and a con to this system. Read the rest of this entry »
Posted by Bob Wilson | Under Business, Internet, Media, Mobile, New Media
Thursday Feb 25, 2010
The Winter 2010 Knoxville Social Media Summit on Feb. 24 was a great event presented by the Knoxville Social Media Association and sponsored by the Knoxville News Sentinel and Metro Pulse that included a packed room at the S&W Grand, great insight from the panelists and some serious brainpower.
Three panels dealt with social media and issues in health care, journalism and business. Comments from attendees can be seen on Twitter by searching for #knoxsummit. Read the rest of this entry »
Posted by Charley Sexton | Under Business, Internet, New Media, Tools
Tuesday Feb 23, 2010
Traditional media outlets are tried, true and trusted by the public as sources for important information. Working with reporters should be a key part of any healthy public relations campaign. Another key part of a well-planned pubic relations initiative is your online presence. This includes your Web site and also new media tools like blogs, Facebook and Twitter. Working together, these are very effective communication tools to help you deliver your messages to your audience. Read the rest of this entry »
