Facebook Timeline. You’ve heard whispers and rumors about the changes that are happening and now the updates are here. Timeline is a new format for how your personal profile information is displayed. Facebook released a video that shows it in more detail here, and if you’re a Mad Men fan, here is a spoof video of Don Draper pitching Timeline. Read the rest of this entry »

You use social media for your business, and all the experts tell you that you must have authentic and real-time conversations, right? In a perfect world, everything would be real-time, however, you’ve got a business to run, meetings to attend and other things to do than frequently update your social media networks.

You may have even asked yourself, “how do these people post all the time?” Here’s the secret about how some of the most prolific bloggers and brands keep up that posting schedule. They pre-write and schedule their posts and updates. It’s actually quite simple to do and there are a number of tools out there that can help you schedule your Facebook updates or Tweets hours, days or even weeks in advance. Read the rest of this entry »

At Moxley Carmichael, we focus a lot on social media usage on the local level. We develop strategies to help local companies (even the ones with a national footprint) find their niche presence on social platforms. And we coach them on how to operate as a helpful member of their digital communities. The tool shed is full of social media outlets, and we help determine and set up the right fit for the desired result – connecting to their customers. Read the rest of this entry »

My daughter is between her sixth and seventh grades of school. She’s having a fun summer and as it goes by I’m noticing how different her summer is from my own. Read the rest of this entry »

Every page on Facebook has an admin, but like many things in life, not all are created equal. The Page Admin is a title given to anyone who has the ability to post updates (text, links, pictures, or video), create and remove tabs as well as create and remove other admins. This is a person you as a manager trust not just to make updates, but to represent your brand online. Read the rest of this entry »

On Friday, Bob Wilson and I presented to 75 members of the Knoxville Chamber on how to get started in making the best use of Facebook for their organization.

Titled, “Facebook for Business,” it was part of the Bright Ideas series. We were fortunate to have a sold-out crowd and a packed house! Those in the audience had plenty of great questions and created a very dialogue driven presentation. Read the rest of this entry »

Without a doubt one of the best parts about working downtown is Market Square. It serves as a hub for those downtown during the day, and its restaurants draw me in at least a few times a week. Even last week when half of Knoxville was closed because of ice, an update from Tomato Head that said “we’re open!” drew me down to pick up a Southwestern Salad with Chicken and chipotle ranch. Read the rest of this entry »

Zuckerberg.  Love him or hate him, Mark Zuckerberg, founder and CEO of Facebook, Inc., is the face of the Internet 2006 to today. Facebook is without a doubt an invention that has changed the world.

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The social network that started for college students has now become the classroom.  That’s right, you can now earn your MBA on Facebook. Read the rest of this entry »

So you’ve heard the buzz about the new Facebook messaging, but you’re not sure what it means to you?  While details are scarce, Facebook is offering to broker all your messages — e-mail, chat and texts (sms) — in one place creating the first unified messaging inbox.  Read the rest of this entry »