The New Streak, a blog by Moxley Carmichael

Ladies and Gentlemen, we have a new No. 1

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Tuesday Mar 23, 2010

Over 400 million users.

Over 100 million in the United States.

Over half of all users visit the site daily.

Number one in search traffic.

Previously that last statistic did not apply to Facebook.  In March 2010 that changed Read the rest of this entry »


The way we were - new media as we left 2009

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Friday Jan 8, 2010

2009 was a huge year for new media. How huge? Take a look at these statistics from the end of the year: Read the rest of this entry »


New Streak’s 2010 predictions - Bob Wilson

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Thursday Dec 31, 2009

Several of us at Moxley Carmichael decided to make some predictions for 2010.  These are random at best and a bit eccentric.  In other words, there’s something  for everyone!

Bob Wilson, Director of New Media - bio

Facebook ads

Facebook advertising will become one of the top outreach tools for small business. Why? Local targeting that’s cost-effective. The most creative at catching eyeballs and delivering ads in context are the winners. Read the rest of this entry »


Santa is always ahead of his time

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Monday Dec 14, 2009

Santa has always been on the leading edge of technology, and that’s no different today. Read the rest of this entry »


Opportunity to Present to Leadership Knoxville Alumni

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Thursday Oct 29, 2009

Last night I had the privilege of being part of a “Social Media 101” presentation to Leadership Knoxville alumni. It was a sold-out show, and the panel received great questions and comments from the overflowing crowd. I encouraged live tweeting, and you can relive the Twitter interaction here.

Read the rest of this entry »


Social Internet mirrors the rise of print - part 3 of 5

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Thursday Oct 15, 2009

This is the third of five posts where we look at how print became part of human social interaction and how the social Internet is very similar.

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300 Million Users Can’t Be Wrong

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Thursday Sep 17, 2009

Facebook just crossed the 300 million user mark and shows no sign of slowing down. Within a week it’s user base will be larger than the population of the United States (307 million).

This fits nicely with Facebook’s strategy of wanting to be your single source for connecting the entire world. Whether your Facebook use is business or personal, this growth has implications:

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Facebook Lite: Great taste, less loading?

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Tuesday Sep 15, 2009

If you’re not familiar with Facebook Lite, it’s a more simple, faster loading version of Facebook created in response to criticism about Facebook’s occasionally slow performance. You can see it at http://lite.facebook.com. Any Facebook member can use Lite by logging in as before.  You’ll find all your information and friends are still there.  No changes there and no need to sign up again.

While the reviews I’ve seen have been positive, and I agree it does load faster, I’m wondering if this is a smart move. Not from a user perspective, but from a business perspective.

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Spammers for hire on Facebook?

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Thursday Sep 10, 2009

Based on this post on Wired.com, I believe we have a new breed of spammer roaming the Internet. This one is working Facebook. They’re hired to build the friend count of client companies so that their messages can be shared with larger audiences. I may have seen at least one of these attempts on my account.

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Britney Spears is still the ringmaster of her media “circus”

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Tuesday Aug 25, 2009

I’m not a huge Britney Spears fan, but as she makes her comeback, one thing impresses me. She acts like she never left.

By that, I mean she’s promoting herself like she never left the music scene. With almost three million followers on Twitter and just over two million fans on Facebook, new media is a large part of her self-promotion. She signed a deal with Candie’s to promote the company’s fashion on Twitter and she’s selling personalized electronic gifts on Facebook. Her attitude of “I never left” is brash and impressive.

Read the rest of this entry »


The New Streak: A blog by Moxley Carmichael