It’s been an interesting year for Google.  Back in May they stopped selling the Nexus One phone directly, effectively ending their attempt to takeover the mobile phone business.  Now after much hype on how Wave would change the world as we knew it, Google shuttered the service.  Even with several people all about it like Chris Brogan (ChrisBrogan.com) and Gina Trapani (Lifehacker.com) it couldn’t get enough lift to fly.  What happened? Read the rest of this entry »

Friends, fans and subscribers - ultimately they are all people who follow your social media activity. They might follow you because they like what you share, or how you share it, or perhaps your company or product is of interest to them. Followers can be as far ranging as a customer, competitor or partner.   This is particularly interesting since LinkedIn just added the ability to follow a company as part of its network. So as a job hunter you could follow companies you’d like to work for, or companies you admire or in my case, clients. Read the rest of this entry »

A while back a few of us gathered after work to enjoy a few drinks, some pizza and to tune in to The Influencer Project: The Shortest Marketing Conference Ever. This conference boasted some of the top, online marketing minds in the country. Sixty big brains all sharing a keynote message – in one hour. Each speaker was allowed sixty seconds to boil down one of their keynote presentations and share with listeners tips about how to influence an online community.

The webinar was presented by Thoughtlead and sponsored by Hubspot with a whole gang of partners. A full audio download and transcript of the webinar is available here. I thought I would pull some of the real gems from the presentation and share them here. Read the rest of this entry »

On June 22 I had the honor of being part of a panel discussion at The Crown and Goose on how location-based services (LBS) specifically Foursquare, are being used and what future trends we can expect.

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I have three words for any business that has been scratching their heads about using Foursquare:

Asked and answered.

Foursquare has released Foursquare for Business and your indecision is over.

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Awareness. It’s what most businesses want more of and ultimately a very important part of long-term success. Traditionally organizations have earned awareness through word-of-mouth referrals or TV and print advertising. In recent years the game has changed, and we’ve seen businesses small and large move to online advertising as a tool for building awareness.

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I’m Gavin Baker and I’ve recently joined Moxley Carmichael as director of digital media. I was previously with Ruby Tuesday Inc. at the corporate headquarters as part of the interactive marketing team, focused on using social and emerging media to connect with customers. While I’ve been in Knoxville for a few years, I’m originally from St. Louis, Mo., and spent my college years in Pennsylvania. Read the rest of this entry »

Will we mark Friday, April 9, 2010, as the day Twitter’s downfall began? Read the rest of this entry »

At Moxley Carmichael we love to keep our finger on the online pulse. Through monitoring new media trends and topics we find tons of great info to apply in the communications industry.

One recent opportunity was the first #ufprchat on Twitter, which connected University of Florida College of Journalism and Communications students, faculty and alumni interested in discussing social media trends.

I received my bachelor’s degree in Public Relations from UF in 2007. At that time, Facebook was for college affiliates only. I had never heard the word “Twitter” – in a classroom or at all. Read the rest of this entry »

Twitter has revealed some more details about its advertising plan. You can read the full story at the Wall Street Journal’s “All Things Digital” blog.

Twitter says that there are still lots of details to work out. But at a quick glance it looks a lot like Google’s ad plan. Ads show up in searches. (Only searches, not a user’s main Twitter feed.) Search for “laptop,” and you might see a Dell ad, to use WSJ’s example.

So how does this advertising model affect brands that are active in the new media arena? Right now I think there’s a pro and a con to this system. Read the rest of this entry »