The New Streak, a blog by Moxley Carmichael

Has Twitter sinned by purchasing iPhone app Tweetie?

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Thursday Apr 15, 2010

Will we mark Friday, April 9, 2010, as the day Twitter’s downfall began? Read the rest of this entry »


#UFPRCHAT: A Twitter conversation about online ideas, trends and topics

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Wednesday Apr 7, 2010

TwitterAt Moxley Carmichael we love to keep our finger on the online pulse. Through monitoring new media trends and topics we find tons of great info to apply in the communications industry.

One recent opportunity was the first #ufprchat on Twitter, which connected University of Florida College of Journalism and Communications students, faculty and alumni interested in discussing social media trends.

I received my bachelor’s degree in Public Relations from UF in 2007. At that time, Facebook was for college affiliates only. I had never heard the word “Twitter” – in a classroom or at all. Read the rest of this entry »


Twitter ad plan: Cluttering up and helping out

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Friday Feb 26, 2010

BluebirdTwitter has revealed some more details about its advertising plan. You can read the full story at the Wall Street Journal’s “All Things Digital” blog.

Twitter says that there are still lots of details to work out. But at a quick glance it looks a lot like Google’s ad plan. Ads show up in searches. (Only searches, not a user’s main Twitter feed.) Search for “laptop,” and you might see a Dell ad, to use WSJ’s example.

So how does this advertising model affect brands that are active in the new media arena? Right now I think there’s a pro and a con to this system. Read the rest of this entry »


Foursquare is not the mayor of Twitter

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Thursday Jan 21, 2010

To be fair I have to disclose I’ve been using Twitter since the summer of 2007 and Foursquare for about two weeks. Is it fair to compare the two? Well, sure it is. Read the rest of this entry »


The way we were - new media as we left 2009

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Friday Jan 8, 2010

2009 was a huge year for new media. How huge? Take a look at these statistics from the end of the year: Read the rest of this entry »


New Streak’s 2010 predictions - Bob Wilson

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Thursday Dec 31, 2009

Several of us at Moxley Carmichael decided to make some predictions for 2010.  These are random at best and a bit eccentric.  In other words, there’s something  for everyone!

Bob Wilson, Director of New Media - bio

Facebook ads

Facebook advertising will become one of the top outreach tools for small business. Why? Local targeting that’s cost-effective. The most creative at catching eyeballs and delivering ads in context are the winners. Read the rest of this entry »


Santa is always ahead of his time

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Monday Dec 14, 2009

Santa has always been on the leading edge of technology, and that’s no different today. Read the rest of this entry »


Opportunity to Present to Leadership Knoxville Alumni

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Thursday Oct 29, 2009

Last night I had the privilege of being part of a “Social Media 101” presentation to Leadership Knoxville alumni. It was a sold-out show, and the panel received great questions and comments from the overflowing crowd. I encouraged live tweeting, and you can relive the Twitter interaction here.

Read the rest of this entry »


Social Internet mirrors the rise of print - part 3 of 5

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Thursday Oct 15, 2009

This is the third of five posts where we look at how print became part of human social interaction and how the social Internet is very similar.

Read the rest of this entry »


How open are you to being open?



Tuesday Oct 6, 2009

My dear coworker, Ellen Robinson, is crazy about AMC’s “Mad Men,” as many New Streak readers are. So she sends me this article on how AMC embraces viewers actually “being” the show’s characters online. I find this fascinating and it made me wonder…

Read the rest of this entry »


The New Streak: A blog by Moxley Carmichael