You use social media for your business, and all the experts tell you that you must have authentic and real-time conversations, right? In a perfect world, everything would be real-time, however, you’ve got a business to run, meetings to attend and other things to do than frequently update your social media networks.

You may have even asked yourself, “how do these people post all the time?” Here’s the secret about how some of the most prolific bloggers and brands keep up that posting schedule. They pre-write and schedule their posts and updates. It’s actually quite simple to do and there are a number of tools out there that can help you schedule your Facebook updates or Tweets hours, days or even weeks in advance. Read the rest of this entry »

At Moxley Carmichael, we focus a lot on social media usage on the local level. We develop strategies to help local companies (even the ones with a national footprint) find their niche presence on social platforms. And we coach them on how to operate as a helpful member of their digital communities. The tool shed is full of social media outlets, and we help determine and set up the right fit for the desired result – connecting to their customers. Read the rest of this entry »

RockMelt is the name of a brand new web browser in beta that hit the scene late last week. Let me start by saying if you don’t have a Facebook account, or you do but it’s dusty from neglect, RockMelt is NOT for you. RockMelt makes Facebook the center of its universe. The more you’re into Facebook, the more you’ll like this new upstart browser. It will also do Twitter, but that’s not as reliable as the Facebook piece as you’ll see.

My overall opinion is it’s not ready to unseat Firefox or Chrome, but it’s a strong competitor if the majority of your time is spent on Facebook. Read the rest of this entry »

So the boardroom still isn’t sold on the importance of social media in your overall marketing strategy? Below are some eye-opening, social media stats to reinforce social media’s rising prominence as a key component of any communication or marketing campaign. Read the rest of this entry »

Will we mark Friday, April 9, 2010, as the day Twitter’s downfall began? Read the rest of this entry »

At Moxley Carmichael we love to keep our finger on the online pulse. Through monitoring new media trends and topics we find tons of great info to apply in the communications industry.

One recent opportunity was the first #ufprchat on Twitter, which connected University of Florida College of Journalism and Communications students, faculty and alumni interested in discussing social media trends.

I received my bachelor’s degree in Public Relations from UF in 2007. At that time, Facebook was for college affiliates only. I had never heard the word “Twitter” – in a classroom or at all. Read the rest of this entry »

Twitter has revealed some more details about its advertising plan. You can read the full story at the Wall Street Journal’s “All Things Digital” blog.

Twitter says that there are still lots of details to work out. But at a quick glance it looks a lot like Google’s ad plan. Ads show up in searches. (Only searches, not a user’s main Twitter feed.) Search for “laptop,” and you might see a Dell ad, to use WSJ’s example.

So how does this advertising model affect brands that are active in the new media arena? Right now I think there’s a pro and a con to this system. Read the rest of this entry »

To be fair I have to disclose I’ve been using Twitter since the summer of 2007 and Foursquare for about two weeks. Is it fair to compare the two? Well, sure it is. Read the rest of this entry »

2009 was a huge year for new media. How huge? Take a look at these statistics from the end of the year: Read the rest of this entry »

Several of us at Moxley Carmichael decided to make some predictions for 2010.  These are random at best and a bit eccentric.  In other words, there’s something  for everyone!

Bob Wilson, Director of New Media - bio

Facebook ads

Facebook advertising will become one of the top outreach tools for small business. Why? Local targeting that’s cost-effective. The most creative at catching eyeballs and delivering ads in context are the winners. Read the rest of this entry »