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2009 was a huge year for new media. How huge? Take a look at these statistics from the end of the year: Read the rest of this entry »
Several of us at Moxley Carmichael decided to make some predictions for 2010. These are random at best and a bit eccentric. In other words, there’s something for everyone!
Bob Wilson, Director of New Media - bio
Facebook ads
Facebook advertising will become one of the top outreach tools for small business. Why? Local targeting that’s cost-effective. The most creative at catching eyeballs and delivering ads in context are the winners. Read the rest of this entry »
Santa has always been on the leading edge of technology, and that’s no different today. Read the rest of this entry »
Last night I had the privilege of being part of a “Social Media 101” presentation to Leadership Knoxville alumni. It was a sold-out show, and the panel received great questions and comments from the overflowing crowd. I encouraged live tweeting, and you can relive the Twitter interaction here.
This is the third of five posts where we look at how print became part of human social interaction and how the social Internet is very similar.
My dear coworker, Ellen Robinson, is crazy about AMC’s “Mad Men,” as many New Streak readers are. So she sends me this article on how AMC embraces viewers actually “being” the show’s characters online. I find this fascinating and it made me wonder…
The speed of word-of-mouth is increasing daily. Sites like Twitter and Facebook are making it easy for people to spread their opinions on any topic. One topic most people have an opinion about is the latest movie. Thoughts about new releases fly quickly across the ‘Net and are having an immediate impact at the box office.
Access to reams of Twitter data seems to bring out the inner geek in many people. Consider the work of Dan Zarella, who has analyzed over 40 million retweets to see what makes a tweet worthy of retweeting. This is not something most people would put as much time into, but thanks to Zarella’s work we have some recipes for retweetable tweets.
If others retweeting your content is important to you, Zarella has discovered some interesting insights:
This was bound to happen. Robo.to came out of private beta in August, allowing users to add a four-second video to their Twitter updates. The service enables people to enhance the conversation with video updates on a topic. Have a comment about Kanye West? Now you can show your real feelings.
I’m not a huge Britney Spears fan, but as she makes her comeback, one thing impresses me. She acts like she never left.
By that, I mean she’s promoting herself like she never left the music scene. With almost three million followers on Twitter and just over two million fans on Facebook, new media is a large part of her self-promotion. She signed a deal with Candie’s to promote the company’s fashion on Twitter and she’s selling personalized electronic gifts on Facebook. Her attitude of “I never left” is brash and impressive.
